Welcome to the 2025 SMARTstart program, where Airdrie’s newest entrepreneurs come together to transform their dreams into thriving businesses.
Since its inception in 2014, SMARTstart has empowered more than 150 entrepreneurs with the tools, mentorship and business planning experience needed to succeed in today’s competitive market.
This year, we are excited to introduce a new cohort of innovative thinkers and ambitious go-getters who are ready to make their mark. This made-in-Airdrie entrepreneurial training program is designed for individuals with validated business ideas and new business owners who have been operating for less than three years.
Through a combination of in-person and virtual workshops, participants will gain essential skills in financing, marketing, taxation, networking and more, all delivered by local experts.
Each entrepreneur is paired with a seasoned mentor, providing invaluable guidance and support as they navigate the complexities of small-business development and management.
By the end of the program, participants will have developed a comprehensive business plan, feasibility study or strategic plan tailored to their unique goals.
We are proud to support Airdrie’s entrepreneurial community and look forward to witnessing the incredible achievements of the 2025 participants. Together, we are building a brighter future for local businesses and fostering a culture of innovation and success.
Let’s get started!
CRAIG JOHNSON
Why entrepreneurship? After 15 years in the service industry, I noticed a gap in true customer service and quality. I wanted to raise the bar and provide exceptional services while communicating effectively to customers to make a difference in the pest-control field. Entrepreneurship offers me the opportunity for unlimited growth, financial freedom and control of my time.
What I hope to learn: Through SMARTstart, I aim to gain a greater understanding of what it takes to run a successful business, from initial planning to long-term success. I want to learn how to overcome early challenges and build a thriving company.
VICKI DRYSDALE
Why entrepreneurship? After caring for my mother through cancer and dementia, I realized the need for senior transportation and concierge services. The frequent trips to Calgary for appointments and the struggle to balance work inspired me to explore this business idea. I completed the Airdrie Discover program in spring 2023 and felt determined and inspired to pursue my idea, knowing I had validated there was a need in the community.
What I hope to learn: I hope to learn how to be successful by gaining the necessary tools and resources. I also look forward to connecting with amazing people and knowing that we will share and support each other for many years to come. I’m so grateful!
DAFNE HUNT
Why entrepreneurship? With over 13 years of experience in market research, digital marketing and project management, I’ve seen first-hand how many business owners struggle with marketing and tech. Brenda brings over 15 years of experience as an engineering consultant and data analyst. Together, we created MaramHub to empower entrepreneurs by making digital marketing approachable and effective, so they can focus on what they do best.
What I hope to learn: Through SMARTstart, I want to gain tools and knowledge to scale and streamline our operations, strengthen our revenue models, and implement strategies for sustainable growth, without compromising the personalized service our clients value.
LINDSEY LEICHT AND TRACY WRIGHT
Why entrepreneurship? ¡Glitch! was inspired by Tracy’s VR addiction and our shared passion for hosting. The vision was to create a space in Airdrie where the community could connect, enjoy great food, play, and experience live music and fun events — all under one roof.
What we hope to learn: We want to navigate the ebbs and flows of business, improve tracking and reporting, and develop efficient processes to enhance the guest experience and empower our team to thrive.
ERIN BELLEY
Why entrepreneurship? I’ve always been driven to create something tangible. As my tattooing career grew, I became eager to support other artists in my community, especially women entrepreneurs. Entrepreneurship allows me to give back and create a supportive space for others.
What I hope to learn: Through SMARTstart, I hope to learn how to scale my business beyond the limitations of my working hours, creating more freedom and opportunity to connect with other entrepreneurs. I aim to build a sustainable and supportive community.
MENTORS AT LARGE
SMARTstart’s mentors at large are available to all entrepreneurs throughout their seven months in the program.
