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Sherry Shaw-Froggatt

Sherry Shaw-Froggatt

Publisher and Founder


Sherry Shaw-Froggatt is the award-wining publisher of airdrielife magazine now entering its 20th publishing cycle in 2023. Sherry has amassed several awards and accolades on behalf of the magazine and for her passion for the arts and culture community including:


  • 2023 Legacy Award Finalist – Airdrie Business Awards
  • 2023 GOLD Digital Presence – Alberta Magazine Publishers Association
  • 2022 Achievement in Publishing – Alberta Magazine Publishers Association
  • 2022 Cultural Ambassador Award – Universal Women’s Network Women of Inspiration Awards
  • 2020 Business of the Year Finalists – Airdrie Business Awards
  • 2017 Winning Edge Award Finalist – Airdrie Business Awards
  • 2017 Canada 150 Medal – for promoting arts and culture
  • 2017 Patron of the Arts Award – Airdrie Mayor’s Night of the Arts
  • 2014 Airdrie Business Leader of the Year – Airdrie Business Awards
  • 2012 Queen’s Diamond Jubilee Medal – for promoting arts and culture
  • 2011 Most Influential Person of the Year – Airdrie Echo
  • 2011 Winning Edge Award Finalist – Airdrie Business Awards
  • 2011 Publisher of the Year Finalist – Alberta Magazine Publishers Association
  • 2010 Family Business Award – Airdrie Business Awards
  • 2009 Small Business of Distinction Finalist – Alberta Chambers of Commerce
  • 2009 Eco Edge Award Finalist – Airdrie Business Awards
  • 2008 Airdrie Ambassador Award – Volunteer Airdrie
Wendy Pratt

Wendy Pratt

Sales Director


Wendy has 25+ years experience in media account management representing both national and local brands. She is a highly skilled and seasoned, award-winning media professional who posseses an extensive knowledge of the local media and marketing landscape including print, event sponsorships, digital and social media assets.


Wendy uses her positivity and out-going personality to assist businesses in the development of consultative and individualized marketing solutions. She is an outstanding communicator, a skill learnt as a former teacher at Bow Valley college. She successfully enhances clients’ marketing strategies by introducing new opportunities to ensure growth, expansion, and profitability while maintaining cost effective approaches.


Wendy is industry recognized as a creative, solutions-focused leader and consultative marketing strategist able to leverage new systems, processes and technology. She has worked with start-ups, established sole proprietorships, small to medium sized companies, organizations of 250+, and advertising agencies.

Contact Us

Mailing address:

Frog Media Inc

Box 90033 Sierra Springs PO

Airdrie Alberta T4B 0A2


Ronda Zimmerman


Sherry Shaw-Froggatt


Director of Sales:

Wendy Pratt