Astoria Asset Management Ltd. is celebrating 20 years of creating an empowered, community-minded workplace. That milestone reflects the business’s success, as well as the strong, supportive culture that defines the organization.
“At Astoria, Lorelei [Talbot] strongly supports women by empowering them to see their strengths and always feel more confident,” says nominator Wendy Contant.
Founded in Airdrie in 2005, Talbot’s company has grown across the region while maintaining deep local connections.
“By aspiring to inspire customers, vendors and staff through teamwork, the company fosters connections that lead to successful, lasting relationships,” says Talbot. “Understanding the value of strong relationships and camaraderie, Astoria emphasizes staff functions that foster connections among team members.”
With 20 to 25 women on staff, Astoria encourages education, mentorship and career exploration. Employees are given an opportunity and encouraged to try a new career path, supported through ongoing training and a positive, fun workplace.
Astoria’s dedication extends far beyond the office. Its annual charity golf tournament has raised nearly half a million dollars for the Airdrie Food Bank and other charities, reflecting Talbot’s core belief that, “if it wasn’t for the community, we would not be here.”
At Astoria Asset Management, making a difference — for staff, clients and the wider community — is simply part of the job.
The AAWAs are celebrating their Sweet 16 in 2026. What advice would you give to your 16-year-old self?
“I tried to take my own life at 16. I would say, ‘Things will get better. Life is full of changes, and it’s essential to embrace them. You will encounter challenges, but each one is an opportunity for growth. Remember to be yourself and hold yourself accountable for your actions. Honesty, especially with yourself, is crucial. You are worthy of love and happiness and, with time, you will find your place in this world. Don’t give up; your journey is just beginning.”