Story by Tara Levick


Photos by Kristy Reimer

Fall 2021

The 2021 SMARTstart program, running since 2014, has assisted more than 120 entrepreneurs with the skills to set their business up for success. The initiative is designed with entrepreneurs in mind to provide them with real-world business skills and access to tailor-made advice. The goal of the program is to increase the chance of new businesses surviving those first crucial years.

SMARTstart is delivered over eight months and connects the participants with online learning, workshops and mentorship. Each entrepreneur walks away with a completed plan – either feasibility, business or strategic – and connections to the Airdrie business community.

The 2021 program is made up of 10 entrepreneurs representing eight businesses and 11 mentors.

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