When you ask Jamie Olmstead where she works, her answer says it all: “Where don’t I work?”
Olmstead’s journey is as vibrant as her impact. After 15 years at the University of Calgary, she followed her passions and launched Grateful Impact Co., a marketing company supporting local businesses.
“Jamie is the definition of heart, service and community,” says nominator Marissa Martin. “She serves others selflessly, is always there to step up and lend a helping hand and words of encouragement to everyone around her.”
Alongside this, Olmstead serves as a personal assistant to the all-women team at Aura Reality, assists at Sweet Willams Co. Florist, acts as content ambassador for LivvWell Hub, and runs her own venture, Pure Water Company.
“I have always had a passion for marketing, photography and helping others; this is how my business has grown to what it is today,” Olmstead says.
You may not think there is any more time in the day but Olmstead’s commitment to community stretches beyond her work. She has also volunteered at Boo at the Creek, airdrieFEST and the food bank, while championing local businesses online.
“I believe that giving back to your community when you can helps builds a stronger community, creating a supportive environment where people can grow and flourish,” she says.
Olmstead hopes her efforts inspire others to connect, care and give generously.
The AAWAs are celebrating their Sweet 16 in 2026. What advice would you give to your 16-year-old self?
My advice to my 16-year-old self is never change your heart and always remember you have so much to give to this world.