Determination pulses at the heart of everything Erin Belley builds — and, in Airdrie’s creative community, that heartbeat has grown impossible to ignore.
As the founder and creative director of Magnolia Tattoo Collective and HeyArtist, Belley has carved out far more than a career; she has carved out space. Space for art, space for women, space for possibility.
“Erin is the embodiment of what it means to lead with passion, purpose and an unwavering determination to uplift others,” says nominator Amanda Williams.
That determination has carried Belley from a 2007 tattoo apprenticeship to launching two thriving Airdrie-based ventures rooted in empowerment, education and community.
At Magnolia, she finds joy in watching clients leave transformed.
“There’s nothing like finishing a tattoo and seeing my client glowing because they have gotten the tattoo they want in a safe, inclusive and supportive environment,” Belley says.
Through HeyArtist, she lifts creatives with the knowledge she once had to fight for alone.
“I want to show other entreprenuers, especially women and mothers, that it’s possible to build a life and business that aligns with your values and schedule,” Belley adds.
Balancing being an artist, mentor, educator, business owner and mother isn’t easy, but Belley meets those challenges with systems, boundaries and deep community support.
Her vision is simple and bold: An Airdrie where creative women and marginalized voices can thrive.
The AAWAs are celebrating their Sweet 16 in 2026. What advice would you give to your 16-year-old self?
“No” is a full sentence. Protect your peace, hold your boundaries firmly and give without abandoning your own needs.