Rival Axe Throwing: Local business expands thanks to community support

Story by Patricia Merrick


Photos by Sergei Belski

Spring 2024

Although many businesses in the entertainment industry have been forced to close their doors since the COVID-19 pandemic in 2020, Rival Axe Throwing has continued to succeed and even recently expanded.

The expansion was completed in November 2023, which more than doubled the size of the entertainment centre located on Gateway Drive, according to founder and co-owner Joni Daley.

Rival Axe Throwing offers more than just axe throwing. The entertainment centre also has cornhole, darts and board games, and is used for leagues and special events as well, including weddings and team-building for corporations. The expansion added a lounge where people can watch sporting events.

“It allows people to just come and sit and enjoy themselves without having to participate in axe throwing,” says Daley. “It’s more of a come and hang out with your family and there’s all different activities that they can partake in.”

The company also offers mobile services and takes axe throwing to events and private parties, she says. The business was established in 2017 by Daley and she runs it with her daughter, Jena.

“We really felt that Airdrie needed a place that people could come to help build community and relationships and families,” says Daley. “It’s an experience that they’ve probably never had before. It’s really fun and people love it.  They love the atmosphere, they love the people; there’s a lot of joy, lots of laughter.”

Jessica Williamson, economic development officer with the City of Airdrie, praises Daley for her business success and contributions to Airdrie.

“Recreation and entertainment was one of the hardest-hit sectors through the COVID-19 pandemic,” says Williamson. “Rival Axe Throwing owners Joni and Jena credit Airdrie’s supportive community and business supports for being where they are today — a growing business giving back to their community through the addition of additional entertainment options.”

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