When the world was still reeling from the COVID-19 pandemic in 2021, Amanda Williams saw opportunity where many saw obstacles. With nothing but a few buckets, a table and a fierce belief in the power of beauty, she launched Sweet Williams Co., a floral studio that has since become a hub of creativity, connection and community in Airdrie.
“Amanda is a determined and skilled entrepreneur,” says nominator Erin Belley. “She has built a business that blends creativity, quality and genuine connection. She actively supports other women entrepreneurs, sharing knowledge and celebrating the success of those around her.”
Williams credits her motivation to her children and her values. “I want them to see that success isn’t something that just happens; it’s built through persistence, creativity and heart,” she says.
Beyond her role as a mother and business owner, Williams actively gives back, donating floral arrangements to seniors, community initiatives and people facing hardship.
“Kindness is a gift we’ve all been given, and it becomes more powerful the more we use it,” she says.
With workshops, collaborations and a team that shares her vision, Williams is shaping Sweet Williams Co. into more than a business; it’s a space that inspires, uplifts and reminds Airdrie that beauty and community can grow and flourish, even in challenging times.
The AAWAs are celebrating their Sweet 16 in 2026. What advice would you give to your 16-year-old self?
I would tell her: your heart is kind and full and people have seen it your entire life. It has made a difference in ways you may never know. Don’t let the language or actions of bullies scar you or hold you back. You are smart, creative, kind and fun. People genuinely enjoy your company. One day, you’ll see that the way you keep your head up, stay positive and uplift others — even when you feel like an outcast — will become your greatest superpower. What makes you different now will one day be what makes you shine.