When you walk into Collab Studios, you immediately sense it: an energy equal parts creativity, compassion and quiet determination. That atmosphere didn’t happen by accident. It’s the product of Whitney DeNobrega’s lifelong passion for hairstyling and her unwavering belief in building community through business.
“She has curated a space of local stylists that is beautiful, unique, warm and welcoming,” says nominator Keara Brown. “She is an inspiration to anyone who is looking to start their own business, and it is a true pleasure to know her.”
DeNobrega opened Collab Studios just two years ago, but her journey began as a young teen styling the hair of friends and dolls.
“I fell in love with making people feel beautiful and I have never looked back,” she says.
Today, DeNobrega balances a full clientele with the demands of being an owner, admitting, “Some days, the to-do list seems never ending.”
Her drive extends far beyond the salon. From Girl Guides to food bank fundraisers, giving back is non-negotiable for her.
“It takes a village,” DeNobrega says. “If there is something I can do to help someone for the greater good, then why not?”
What motivates DeNobrega most is family and creating a space where others can flourish.
“I was able to create a space where fellow stylists can thrive and grow,” she says. “It’s been such a pleasure to watch them all succeed.”
The AAWAs are celebrating their Sweet 16 in 2026. What advice would you give to your 16-year-old self?
I would tell my 16-year-old self to stay true to myself and always be authentically me. Never to change myself or my path to please others. If you stay true to your dreams, wants, desires and to yourself, you will never have regrets, and you will never be disappointed with the outcome. I would tell myself that time truly goes fast so slow down and enjoy the ride. Not to rush, and to live in the moment. I would encourage myself to prioritize mental and physical health and to always listen to your body. Rest when needed. Growth is hard, mistakes and life lessons are hard, but what you learn from it is what is important and is beautiful. You truly can do anything you put your mind to. You will never go wrong with choosing yourself.