Cream Lingerie, a beloved small business catering to women in Airdrie, is celebrating 20 years in business this year. The store carries clothing, sleepwear and lingerie, as well as handmade bath products, but it’s known most for providing exceptional bra fittings.
“Cream Lingerie is your go-to destination for all things intimate and cozy. Our expert team specializes in professional bra fittings, ensuring you find the perfect fit every time,” says Lynn Kehoe, who established the business. “Cream offers a space for women to be vulnerable, uplifted and encouraged. Our focus is always to provide the ultimate customer service, making women feel seen and heard and get exactly what they are looking for, from everyday basics to anniversary plans or graduations and weddings.”
Products carried at the store are designed to make women feel confident and comfortable, and the handmade bath products are “crafted with love to enhance your self-care routine,” she says.
After two decades of running the business, Kehoe has passed the torch to dedicated team member Tenniel Bacon so she can spend more time with her family and travel. However, she will continue to work at the store to ensure a seamless transition.
“It’s been wonderful to have the support of our community and surrounding areas for 20 years,” says Kehoe.
Bacon says she is thrilled to take over the business and her goal is to make women leave the store happier than they were when they walked in.
“It has always been a dream of mine to own a women’s boutique and serve my community in a meaningful way,” says Bacon. “We will have a renewed focus internally on the online store, trying to reach and serve women outside of Airdrie and in rural communities. We will also focus on our wholesale private-label bath product accounts, as well as ensuring we are offering a high level of service for all of our longtime in-store clients and new faces.”
Some of the brands carried at Cream Lingerie include Spanx, Wacoal, Evelyn & Bobby, Elomi, Prima Donna, and Empreinte. Lotion products are made in-house in small batches. Bacon says they have recently rebranded them with new packaging, but the ingredients remain the same. The line includes body lotion, foot cream, body oil, essential-oil rollers and bath salts.
Bacon says they plan to celebrate the business’s 20th year through various events and giveaways throughout 2025.
“We feel privileged that people choose to come to us every single day,” she says.