The world of business is extremely fast-paced and has a landscape that is forever changing. In close-knit communities like ours, networking isn’t just a too; it’s a lifeline.
Being part of business-networking groups can shape the future of your business in ways you might not expect. Here in Airdrie, we’re fortunate to have a variety of local groups where entrepreneurs can come together, support each other and grow.
It’s more than just business; it’s about neighbours helping neighbours. Having worked with Airdrie businesses for more than ten years, I’ve witnessed this happen many times. I’ve seen unlikely business owners band together to support each other for the greater good of building a positive business ecosystem.
Making connections can help build opportunities for you and your business. We’ve all heard the saying, it’s not what you know, it’s who you know. Networking groups can provide an environment where business owners can connect with like-minded entrepreneurs. These connections can lead to meaningful partnerships, collaborations and referrals that can sometimes be hard to find. For small businesses in Airdrie, these opportunities can open doors that may have otherwise remained closed.
Entrepreneurs often say that the journey can feel lonely, but business-networking groups create a community of people with shared experiences. This support boosts motivation and prevents isolation. These groups connect members with different industries, offering access to various skills and solutions.
Over time, strong relationships form, supporting both business and personal growth as members find mentors, advisors and friends. By joining, business owners gain valuable knowledge from others who’ve faced similar challenges. Many groups offer workshops on topics like financial hurdles or marketing strategies that can help people save time, money and energy by learning from others’ experiences.
Airdrie is still a small town at heart, where word of mouth continues to play a large part in making community connections. Your name becomes synonymous with your business, and consistent engagement helps build visibility and credibility. Fellow business owners in these groups can become ambassadors for your work, referring clients and partners your way.
I recently presented to a networking group in Airdrie and saw first-hand the powerful connections being created. Business-networking groups are more than just a “nice-to-have” for entrepreneurs; they can be an essential part of success. They offer a supportive environment for learning, connection, visibility and accountability. The return on investment is immeasurable. Whether you’re an established entrepreneur or just starting out, joining a networking group could be the stepping-stone that propels your business forward.
The City of Airdrie has a list of these local groups at airdrie.ca/businessassociations. Find the right fit for you and your business!
Tara Levick is an economic development officer with the City of Airdrie.
