Airdrie business owner creates website to show support for frontline workers

Story by Stacie Gaetz


Photos by iStock

The owner of an Airdrie print and web design company has used his tech skills to honour local frontline workers during the COVID-19 pandemic.

Trevor Rounce, owner of Switchback Creative Inc, made the website to share messages of gratitude and support to the doctors, nurses, truck drivers, community leaders, grocery clerks, neighbours, hospital patients, first responders, grandparents and family in our province.

“I have a sister, a brother and a nephew who are all nurses working here in Alberta,” said Rounce.

“Seeing them step up to the plate and do what was asked of them is inspiring. I just wanted to help in any way I could, and being a web developer, I thought the best way was through a website where we could tell all the frontline workers how much it means to that us that they do what they do everyday.”

He added, without frontline workers, none of the rest of us would be able to stay safe at home.

“We have all seen what has happened around the world when we allow the virus to spread,” he said.

“I think it’s important, as a person who can ride this out at home, to thank all the Albertans who make that possible. It’s a privilege to be able to work from home. I wanted a way to thank everyone that makes that possible, truck drivers, grocery clerks, business owners, first responders, doctors, nurses.”

He said it has been heartwarming to hear the response to the website from frontline workers, who tell him they read the positive messages on the website every morning to give them the boost they need to start their days.

“I think it’s good to share a message of positivity right now,” said Rounce, who has lived in Airdrie for 19 years.

“There is so much bad news on COVID-19 and the negativity that comes with it, it’s nice to share a message of positivity to break the cycle. I think all the messages that have been put out there to the frontline workers means a lot to them.”

To share your message with local frontline workers, visit