Harder Homes makes it an easy choice

Story by Mario Toneguzzi

“What differentiates us as a builder is our ability to customize a home for each and every customer”

The slogan for Airdrie-based homebuilder Harder Homes is pretty simple and straightforward but it hits at the heart of what the company does in new construction.

Built for the way you live.

“We feel that it really reflects our commitment to building beautiful custom homes for the families that live in them,” says Simona Harder, who co-owns the company with husband Wayne.

“What differentiates us as a builder is our ability to customize a home for each and every customer. We are as far from cookie cutter as it gets.

“In our building experience we have never built the same home twice. [That] speaks for itself and our customers appreciate it.”

Explains Simona: “Our customers get to sit down with an architect and design their home from scratch. They really get to bring their vision to reality when they build with us. That’s something we’re pretty proud of. Our philosophy for building is we’re a people-first, face-to-face approach to the building process, and we actually do keep in touch with many of our clients.”

Harder Homes has been building custom homes for more than a decade in Airdrie and the surrounding region. It was founded building off the passion of Wayne Harder for the new home construction industry. Wayne had worked in various areas of the industry – sales, estimation, procurement – and the next natural progression was to expand into his own business.

Harder Homes has a core team of six people. Since its inception, it has built well over 50 homes in Airdrie and area.

Over the years, the builder has focused primarily in the area of Cooper’s Crossing.

“That’s sort of our staple area in which we build. We also do build acreage [homes] in the surrounding area,” says Simona.

Prices are in the $500,000 range and up.

Harder Homes has about 20 lots in inventory in the Cooper’s Cove and Cooper’s Field areas. The Cove offers beautiful waterfront lots while the Field has an adjacent school to be built there in the future.

“The Airdrie market has been fairly consistent especially in Cooper’s Crossing. The residential side yes. We definitely noticed a downtick in the market back when the recession started. But the nice thing about Cooper’s is that it’s a community that really holds its value and it really draws people relocating from Calgary or even people moving within Airdrie,” adds Simona.