Permanent makeup – what it is and what you need to know

Story by Jennifer Koenig

Spring 2020

Permanent makeup (PMU), also known as micropigmentation/cosmetic tattooing, has become tremendously popular due to the natural-looking results achieved and the time it saves from applying makeup daily.


We asked Jennifer Koenig, a trained PMU artist and owner of PMU by Jennifer King, a home based studio, to tell us more.

What is permanent makeup (PMU)?
Color pigments/ink are placed just below the dermal layer of the skin for the purpose of creating definition to enhance a client’s natural beauty on their eyebrows and lips. This service is custom designed for each client according to their face shape, skin tone, eye colour, hair colour and skin type.

PMU is applied using disposable blades/needles and is considered permanent because it cannot be washed off. Periodic maintenance is required to ensure “freshness.”

Who is PMU for?

PMU is popular for both men and women of all ages. It’s perfect for anyone that cannot wear traditional makeup due to allergies or skin sensitivities, for active people who worry about sweating it off, and for professionals who don’t have time to re-apply makeup throughout their busy days. It benefits anyone who cannot apply makeup or that has suffered hair loss from illness/a medical condition.

Is it safe?

You want to ensure your artist is trained and certified, fully licensed, insured and has been inspected and approved by AHS, which means they have met and exceeded all requirements for aesthetic and tattoo services. It’s also recommended to choose an artist that is certified in bloodborne pathogens. Never hesitate to ask questions or ask for credentials!