JOAN TRAUB remembers Airdrie when there were no traffic lights.
Back then, opportunities for yoga were limited to community spaces or someone’s basement.
In November 2004, Traub changed that by opening the Airdrie Yoga Studio. In addition to yoga, the studio offered Pilates, tai chi, belly dancing and fitness classes to meet the needs of a growing city.
“I’ve always loved watching Airdrie grow and thrive,” Traub says.
“This community supported my business, and I’m honoured to give back by helping other entrepreneurs avoid some of the pitfalls I experienced. My philosophy as an entrepreneur has always been to jump in with both feet and commit with all my heart.”
Traub has long been a leader in Airdrie’s business community. She co-founded the Airdrie Women in Small Business Association, served on the Airdrie Chamber of Commerce board, and wrote fitness columns for airdrielife and other local publications.
In 2010, she was recognized as one of Canada’s top 50 “mompreneurs” and won the Winning Edge Award. She sold her studio and retired from business in 2013.
In 2014, Traub helped launch the SMARTstart mentorship program, and, over the past 11 years, she has mentored numerous entrepreneurs, presenting workshops and co-chairing its expansion committee.
“Joan has improved the physical and mental health of Airdrie residents for nearly a decade,” says nominator Jessica Williamson.
“Her passion for entrepreneurship inspires everyone she helps.”