Local market research just got easier

In late January 2017, Airdrie Economic Development launched a local market research microsite. Working closely with Calgary-based tech startup Localintel, who developed the new web tool for businesses, the City aimed to fulfill the needs of those seeking a one-stop shop related to local market research. The tool aims to support local entrepreneurs, aspiring businesses and existing businesses by providing relevant information about the local market, including business climate data, industry-specific information, real estate listings and competition analysis.

The new microsite confronts a challenge that the City’s economic development team hears from businesses time and time again.  Kent Rupert, economic development team leader, says “as economic developers, we continuously hear that it is challenging for businesses to find relevant and easy-to-use information in one place.

It is overwhelming for an entrepreneur to find the right resources to help them build a useful business plan, which is why we explored and developed this tool,” explains Rupert.

Airdrie, along with the City of Calgary (Calgary Economic Development) have developed microsites, with more municipalities and economic development organizations signing on with Localintel. The startup company, while in its infancy, is well versed in the needs of economic development organizations and small businesses, and the City believes this tool will ease much of the pressure placed on entrepreneurs starting out.

“We look forward to getting reviews of this tool from businesses and entrepreneurs, and working with Localintel to evolve the site into the future. We hope [it] becomes a staple resource for our clients,” says Rupert.

Airdrie Economic Development is excited to add the tool to its arsenal of resources available to entrepreneurs.

To learn more and to use the tool, visit http://airdrie.ecdev.org

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